PR Legend Bill Imada, Founder & CCO of IW Group on "Leaning In and Making Change"
On this week’s Silicon Valley Insider, Keith Koo’s guest is P.R. legend Bill Imada, founder, chairman and Chief Connectivity Officer of I.W. Group, a multicultural marketing agency based out of Los Angeles and that has served such brands as Coca-Cola, Lexus, General Motors and HBO. Hear Bill’s story about his humble beginnings which led to transforming into a P.R. giant. Bill also talks about how top brands have discovered the huge importance of multi-cultural marketing and how they leverage these techniques worldwide.
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